JWT

JWT
Type Subsidiary of WPP Group
Industry Advertising
Founded (1864)
Headquarters New York, New York, USA
Website JWT.com

JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group (NASDAQ:WPPGY) and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998.[1] JWT was named Adweek magazine's 2009 "Global Agency of the Year."[2]

Contents

History

The company that was to become JWT was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company, which eventually became J. Walter Thompson. It was acquired by WPP Group in 1987. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.[3]

JWT claims to be the first to:

Business

JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.

Clients of JWT include:

JWT New York

JWT New York is the headquarters of JWT Worldwide[16] as well as the largest of JWT’s 200-plus offices, serving clients like Bloomberg, Cadbury, Diageo, HSBC, Johnson & Johnson, Nestlé, Royal Caribbean, Schick, U.S. Corp. for Travel Promotion among others. In March 2010, David Eastman was named CEO JWT North America.[17] He is also the worldwide digital director for JWT. Eastman's first acquisition was the full-service, award-winning digital shop Digitaria. The San-Diego based agency was acquired in August 2010.[18] In July 2011, Eastman also acquired the Los Angeles-based shopper marketing firm Lunchbox. [19] In August 2011, JWT New York won the U.S. Corp. for Travel Promotion account.[20]The New York offices of JWT were designed by Clive Wilkinson Architects.

JWT INSIDE

JWT INSIDE provides organizations with advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put people in jobs and keep the workforce engaged. The agency has 11 locations offices across North America and internationally. It is a subsidiary of JWT. Its parent company is WPP.

JWT Atlanta

JWT Atlanta is a top 10 office in the JWT network and services a roster of clients including the United States Marine Corps, the U.S. Virgin Islands, Transamerica, Shell, Jiffy Lube and FEMA, among others. With offices in Atlanta, Dallas and Houston, JWT Atlanta provides fully integrated engagement services, including creative development, planning, digital strategy, social media, media planning and buying, UX, website design/development, search and analytics. Today, the full-service Atlanta office is led by Rob Quish, a member of JWT North America’s management team and CEO of JWT INSIDE.

References

  1. ^ http://www.nytimes.com/1998/07/31/business/media-business-advertising-thompson-new-york-was-looking-for-savior-bob-jeffrey.html?pagewanted=1
  2. ^ http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i255b591c91282724276e0f3ef05a1c49
  3. ^ http://www.huffingtonpost.com/bob-jeffrey
  4. ^ http://www.adbrands.net/us/jwt_us.htm
  5. ^ http://library.duke.edu/digitalcollections/rbmscl/jwtinternationalads/inv/
  6. ^ http://www.albany.edu/jmmh/vol1no1/peiss-text.html
  7. ^ http://find.library.duke.edu/results.php?type=books&recordid=DUKE004304288&format=search
  8. ^ http://www.albany.edu/jmmh/vol1no1/peiss-text.html
  9. ^ http://cyber.law.harvard.edu/IPCoop/93mado2.html
  10. ^ http://confessionsofawannabecopywriter.blogspot.com/2009/11/did-jwt-invent-grilled-cheese-sandwich.html
  11. ^ http://www.charlesfrith.com/2008/05/stephen-king-jwt.html
  12. ^ http://www.latinspots.com/website/nota.php?notaid=13448
  13. ^ http://www.adweek.com/aw/content_display/creative/features/e3i8744d3cf601e141a00030ea58b546b5a
  14. ^ http://www.mediaweek.com/mw/content_display/esearch/e3ie935cc06a403502223c1b9af7ef44d71?src=bchallenge
  15. ^ http://adage.com/article/agency-news/jwt-york-nabs-u-s-tourism-account/229414/
  16. ^ http://www.wpp.com/wpp/companies/officedetail.htm?id=38
  17. ^ http://online.wsj.com/article/SB10001424052748704266504575142042141673852.html?mod=googlenews_wsj
  18. ^ http://www.adweek.com/aw/content_display/news/agency/e3i08c9076cee49da843a6285f2b8287128
  19. ^ http://adage.com/article/agency-news/jwt-buys-l-a-shopper-marketing-firm-lunchbox/228809/
  20. ^ http://adage.com/article/agency-news/jwt-york-nabs-u-s-tourism-account/229414/

External links